Want to Streamline Your Marketing Process? Use These Top Marketing Automation Software!

Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: –

Generate Top Quality Leads

In any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.

Make Informed Decisions with Better Data

Few businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.

Boost Your Company Revenue

Investing in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.

Streamline Your Sales and Marketing Processes

With the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.

Generate Detailed Reports

This software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.

Time Saver

If you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.

Give Excellent Customer Experience

The main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.

In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.

Top 6 Marketing Automation Software that Every Business Owner Should Use

Here, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.

Hotspot – The Best Ever Marketing Automation Software

In the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.

Active Campaign – The Ultimate Software for Small Businesses

Numerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.

GetResponse – Come Equipped with Best Features

If you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.

OptinMonster – Perfect For Generating Landing Page Leads

If we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.

Salesforce Pardot – Ideal for B2B Marketing

In today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.

ConvertKit – Enhanced Software for Newbies

For those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.

To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your s

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Affiliate Marketing Trending in India 2020!

So, What Exactly Affiliate Marketing Is?

Affiliate marketing involves referring other people to purchase the product of a specific company. Whenever any person purchases your referral, the company will give you a commission. Now, this seems to be a simple process or technique of earning money conveniently.

Let’s just take an example. Suppose you promote a smartphone brand such as Samsung, you can easily provide a link to the product through your social media handles. When any of your followers click on that referral, and if any of them buys the smartphone, you will be paid a commission by Samsung for every sale.

How Affiliate Marketing Works?

Note that affiliate marketing is a part of digital marketing. When you do affiliate marketing, you play the role of a marketer.

When it comes to affiliate marketing, you act as an online salesperson who

sells the products of a certain company. Of course, you are not going to be an employee of that company. The person who owns the product is called a trader or merchant; on the other hand, the person who promotes it is called the affiliate marketer.

You might be wondering how you can connect with the trader; then, you need to understand that affiliate networks help you achieve that.

Also, whenever anyone purchases the product via your referral, it is a win-win situation for you(the marketer), the merchant and the affiliate network.

The reason why affiliate marketing in India is trending nowadays is that many people or businesses have profited a lot from this whole ecosystem. It is worth mentioning here that even an ordinary person can become a millionaire with the help of affiliate marketing.

Let’s discuss further in detail about four major players involved in this ecosystem of affiliate marketing. This is highly important if you want to be a successful affiliate marketer.

1. Owner of the product-Merchant or Trader
As said earlier, the owner of the product is called a merchant. When we talk about e-commerce giants such as Amazon, Flipkart, etc, these also come in the category of merchants.

Brands like Samsung,Apple,Intex,Dell,etc are also merchants.

2. The Affiliate
Next comes the affiliate marketers who can also be called as the publisher. The affiliate is the one who receives a commission for every sale via his or her referral. It would help if you understood that you don’t require any significant investment to get a website created. That is why we said earlier that if you are looking for a passive income, nothing can be easier and cheaper than affiliate marketing.

Through videos, blogs, and social media posts, you can easily promote the product.

One of the most critical pieces of advice for you is that you should promote products that are in accordance with the kinds of blogs you post, the videos you post, etc. If you post educational content on your blogs, it would be inappropriate to promote fashion stuff.

3. Affiliate Network
the publisher or the affiliate can connect with the merchant or trader with the help of an affiliate network.

An affiliate network can be better understood as the link between the affiliate and the merchant.

It’s crucial to understand that the affiliate network provides payment processing tools to the publisher.

On the other hand, the affiliate network provides ad tracking tools to the merchants.

If you are curious to know how affiliate networks will help you in earning money, then you need to understand that there is something called CPC.

Besides, CPC(Cost Per Click), there are other ways like CPI(Cost Per Install) and CPS(Cost Per Sale).

4. Customers or Consumers
The last player of the whole ecosystem is the customers. Whether the above three players will be profited only if the consumers buy products, anyone can be a customer. It is the responsibility of the affiliate to influence the customers to buy a particular product. As said earlier, for this content marketing can be used by the affiliate, even YouTube videos can be used to influence the customers. The tracking mechanism works as soon as the customer follows the affiliate link to make a purchase.

Where To Begin?
If you want to start affiliate marketing, go through these simple steps.

1. Signing up for an Affiliate Program
First and foremost, to become an affiliate marketer, signing up for an affiliate marketer program is required.

Some of the options which work best for beginners are Amazon Associates, Flipkart Affiliate, BIGROCK Affiliate, etc.

The reason such types of big affiliate programs are recommended is that they already have a wide customer base.

2. Affiliate Link
An affiliate link customized specifically for your username related to the product you will promote for them.

3. Influencing Potential Customers
Now comes your turn as an affiliate marketer to promote the product through various social media or online platforms. In order to publicize the product, blogs, along with the affiliate link will work best.

Even Facebook, LinkedIn, Instagram posts,etc can be beneficial.

So, this was all about how you can easily set yourself up as an affiliate.

How To Be A Successful Affiliate Marketer?
There are a lot of affiliate marketers out there, so it can be quite difficult to be successful as an affiliate. Don’t worry; we will help you to stand out in the crowd.

1.Choosing the most profitable niche
You need to understand that the most profitable niches can vary from time to time. So, staying updated is going to help you throughout the journey of affiliate marketing.

Besides this, it is very significant to choose a particular niche, so that you can target a particular audience for greater conversion.

With your blog posts, you will not only be delivering useful content to your audience but also you can promote them to buy certain products with the help of a referral.

Some of the most profitable niches which have a lot of scopes are the beauty industry, health and wellness industry, travel, adventure sports, etc.

2.Choosing the right niche for your blog posts
Some of you might be wondering what exactly a niche is? So, let’s say if you have a lot of knowledge about beauty related products or basically if beauty is your industry, then beauty products can be your niche. You should make sure that your interest and expertise in that niche is enough to ensure your audience trusts your recommendations.

3.Selecting the product, you will promote
This is the most crucial step; for instance, you have chosen electronics and your niche. Let’s take an example of laptops; then, you can find various brands in the markets.

Firstly, you can select a product based on its popularity and brand name, in this case, you will go for big brands.

The second technique involves choosing the product to promote based on your individual opinions.

If you choose to promote products of big brands, then we all know that these brands already have a good reputation. So, all you need to do is focus on creating quality content that can persuade the customers to buy the product.

On the other hand, if you have decided to promote products based on your personal preferences, you need to develop content with extra effort. When you are promoting products about which a customer may or may not have much liking as the brand may or may not be big, you need to develop content that strongly encourages customers to click on the link. Of-course, the level of persuading skills you require is much greater than that required for the first case.

Also, remember in digital marketing, relevant stuff will always be valued.

These were the three steps that can take your affiliate marketing strategies to the next level. With our tips, we are sure that you will be able to fetch good traffic to the trader or the merchant’s site.

Conclusion
So, we have reached the end of this article. We hope that you got an insight into how to set yourself up as an affiliate marketer.

You should follow all of these tips to be successful as an affiliate. Remember that there is immense scope for affiliate marketers in India, as very few bloggers are doing it. So, this is the right time to start. With smart work, no one can stop you from becoming a profitable affiliate marketer. Besides, this following the latest marketing strategies and long-term planning will help you a lot.

At https://thebicycles.in/ we are dedicated to simplifying the product research

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